Supermodel and wellness devotee Miranda Kerr launched her clean skin care brand, Kora Organics, in 2009 in her native Australia.
While the former Victoria’s Secret model, who has a background in nutrition and is a certified health coach, shares that she’s always been passionate about health and wellness, it was her mother’s cancer diagnosis that inspired her to launch her line. My mum was diagnosed with breast cancer when I was 16, and as a family, we really looked at everything we were doing, says Kerr, who admits to being shocked at the products people were putting on their skin and eating daily and how they could be contributing to illness. With that in mind, Kerr created Kora Organics using only certified organic ingredients known for their high efficacy.
To create her line, Kerr worked alongside organic chemists. She’s also involved in every single detail of the business, from product development to packaging. Part of taking care of ourselves is what we put on our skin, says Kerr, who shares that she is baffled that women are only told to be careful about what they put on their skin when pregnant. In February, Kerr gave birth to her fourth child, Pierre, at 40, making her a mom to four boys. Why shouldn’t we be careful all the time and nourish ourselves like we would our own child? she says.
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